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Test Bank for Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World 2nd Edition

Original price was: $50.00.Current price is: $19.99.

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Test Bank for Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World 2nd Edition

Table of content

Chapter 1 Understanding the Synergetic Digital Ecosystem
Chapter 2 Understanding Digital Analytics Concepts
Chapter 3 Choosing Your Analytics Tools
Chapter 4 Digital Analysis: Brand
Chapter 5 Digital Analysis: Audience
Chapter 6 Digital Analysis: Ecosystem
Chapter 7 Return on Investment
Chapter 8 Understanding Digital Influence
Chapter 9 How to Use Digital Analytics to Inform Marketing Programs
Chapter 10 Improving Customer Service
Chapter 11 Using Digital Analytics to Anticipate a Crisis
Chapter 12 Launching a New Product
Chapter 13 Building Your Research Plan
Chapter 14 Building Reports that Will Be Useful
Chapter 15 The Future of Digital Data

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